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The How of Business - How to start, run & grow a small business.

The HOW of Business is a weekly podcast for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing business owner or business service provider. Our episodes are about 30 to 45 minutes in length, and are hosted by Henry Lopez and David Begin who share the knowledge and experience they have acquired over their corporate and entrepreneurial careers. We will release a new episode every week on Monday mornings.
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The How of Business - How to start, run & grow a small business.
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Apr 22, 2019

Making Decisions and Accepting Personal Mistakes - two responsibilities small business owners must embrace, with Henry Lopez. Henry shares his thoughts and advice on two of the most important responsibilities small business owners and entrepreneurs must accept and embrace. As a successful small business owner, you will be the person responsible for making all of the big decision. Making mistakes comes with making lots of important decisions. It's equally important to develop the confidence to learn from your mistakes and move forward, instead of being paralyzed by the fear of make the wrong choice.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Apr 22, 2019

Couples in business - how to own a small business with your spouse or partner, with Dr. Ellyn Bader and Dr. Peter Pearson. Working in business with your spouse or partner can be challenging, and sometimes detrimental to your relationship, or it can be joyful and productive. Ellyn and Pete share stories from their vast experience in helping couples. They are the founder of The Couples Institute where they help entrepreneurial couples better understand and overcome the unique challenges of managing a business and marriage simultaneously and successfully. If you are planning to start a business with your spouse or partner, or if you are currently in a small business together, this episode is for you. Download free resources from The Couples Institute, including The Candor Solution, at the show notes page for this episode.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Apr 15, 2019

Remote-First small business (26:19) with Liam Marting, a serial entrepreneur, speaker, writer and co-founder of TimeDoctor, Staff.com and RunningRemote. We begin the conversation with Liam sharing his entrepreneurial journey, how he launched his first small business, and his insights on building and growing a remote-first business.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Apr 8, 2019

Business Systems – developing, implementing and executing on the systems we need to run and grow our small businesses. If you are an existing small business owner, then this episode will help you assess where you are and what you need to improve. If you are planning to start your first business, then this episode will help to prepare you for building your business the right way from the start. Systems can include software tools and the related processes, policies and procedures that document who, how, when and where we produce and deliver a product or service. But an effective small business system can also be as simple as a paper checklist. To avoid being overwhelmed and paralyzed, the key is to start small. Start by documenting and applying systems to the areas with the most pain in your business, and those procedures which are repeatable.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Apr 8, 2019

Logo Design for small business (16:38) with Meg and Josiah Mothershed, the co-founders of Mothershed Design Company. They share their entrepreneurial journey, from working for someone else to launching their own small design firm, and practical tips & advice for designing a logo and other branding insights for small business owners (starting at 16:38). Meg and Josiah recommend that you consider simplicity, memorability and relevance when designing your small company logo and identity.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Apr 1, 2019

Personal and Small Business Credit with Gerri Detweiler. Gerri is an author and expert on the topic of credit, and currently serves as the Education Director for Nav. She shares tips & advice on how to build or correct your personal and business credit. We also discuss how to manage and leverage debt and how to manage cash flow in our small businesses.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Mar 25, 2019

Sacrifice - what are you willing to personally sacrifice to become your own boss and start your first business? If you are already in business, what are you willing to sacrifice further to grow it? Henry Lopez shares his thoughts on the kind of sacrifices that, based on his entrepreneurship experience, you have to be willing to make in order to succeed as a small business owner - particularly when launching your first business.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Mar 25, 2019

Virtual Assistants to help you run and grow your small business with Barbara Turley. Barbara explains how to leverage virtual assistants for your business, including how to work effectively with VAs and the importance of developing systems and processes which a virtual assistant can help you execute. Barbara also shares her interesting entrepreneurial journey, from a highly successful 15-year career in the financial markets to launching her latest venture The Virtual Hub - one of the leading companies that recruits, trains and manages offshore virtual assistants in the digital marketing and social media space for businesses who need to free up time and energy so they can go to the next level.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Mar 18, 2019

Telling Your Small Business Brand Story (17:37), with branding experts Emily Soccorsy & Justin Foster. Emily and Justin are the co-founders of the branding practice Root + River. They share their entrepreneurial journeys and then we chat about (starting at 17:37) how you can develop a brand story for your small business that's in alignment with your core beliefs. They introduce the "5 Core Beliefs or Root Beliefs" approach to small business branding.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Mar 11, 2019

Franchising - 3 critical franchise benefits and common misconceptions with franchising. Henry shares his insights and advice on franchising, including the 3 critical benefits to consider when selecting a franchise business and some of the common misconceptions. He also addresses Franchise Fees, and the invaluable benefit of a strong franchisee network. Many people believe franchising is risk-free, but the reality is that you are not assured success just because you go with a franchise. The key is to properly evaluate a franchisor, and to get the help you need up-front (from a Franchise Broker and/or a Business Coach) before you sign a Franchise Agreement!

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Mar 11, 2019

SBA loans for small business start-up and expansion, with Mandy Kuxhausen. Mandy is an expert on Small Business Administration (SBA) lending and a Business Development Officer at TBank. We chat about everything related to SBA loans – from the different SBA lending programs available to the basics of credit worthiness – as an option for financing your business development. If you want to learn about how to get an SBA loan for your small business, this episode is for you.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Mar 4, 2019

Marketing for Services Businesses (10:55) with Steve Gordon. Steve is a bestselling author and the founder of The Unstoppable CEO and host of The Unstoppable CEO Podcast. His firm helps services business entrepreneurs create leverage marketing systems so they can spend less time on business development and more time on what matters most. Steve shares his entrepreneurial journey, including assuming the CEO position at an engineering firm at age 28, and launching his current small business. Then he shares tips and advice (starting at 10:55) on how to effectively market a services small business. He explains the value of a "leveraged" marketing system for your small business.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 25, 2019

Developing Deep Listening skills (starting at 21:57) to help you become a better leader and grow your small business, with Oscar Trimboli. Oscar is an executive coach, speaker and author of "Deep Listening: Impact beyond words, and Breakthroughs: How to confront your assumptions." From his corporate career to launching his own firm, Oscar shares his journey and we discuss his thoughtful insights on leadership and listening skills (21:57). He believes the listening is a leadership issue, and he shares specific tips for improving how we listen to others.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 18, 2019

Systems & tools to stay organized and productive as a small business owner with Henry Lopez. Henry shares his thoughts and tips on personal productivity, including the systems and tools he uses to stay organized and on task. To achieve success as an entrepreneur, you must stay organized and highly productive. The key is to find the tools and systems that work for you, and then use them consistently. Then evolve your system for organization over time to continue improving your personal productivity.

Henry Lopez is a serial entrepreneur and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 18, 2019

Mobile Apps marketing and how to use mobile apps to help grow your small business with Sean Casto. Sean is the founder of PreApps - the premier app marketing agency. Sean also shares his entrepreneurial journey. Sean is the author of "App Secrets" an Amazon best seller. He helps his clients market their apps effectively so that they get found among the thousands of other apps that are released each day! Sean also shares his advice for small business owners who are considering developing an app to help grow and promote their business.

Henry Lopez is a serial entrepreneur and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 11, 2019

Bootstrapping (21:08) a small business and his entrepreneurial journey, with Abdo Riani. Abdo is an entrepreneur and founder of StartUpCircle.co - helping connect successful entrepreneurs with new founders to help them develop their business ideas. Abdo shares his personal entrepreneurial journey, and specific tips and advice on how to start a small business and grow through bootstrapping or reinvestment of profits.

Feb 4, 2019

Launching a catering business with DeAndre Wilson. DeAndre is a young entrepreneur and the co-founder of Turn Table - a catering business serving the Evansville, Indiana area. DeAndre and his partner Chef Jeff started developing their business while they were both in college. He shares the need to be emotionally prepared for the challenges of entrepreneurship, and the value of a solid business plan.

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jan 28, 2019

Legally protect your small business (7:37) with Scott Reib, an attorney, popular speaker, coach and the author of "5 Proven Strategies to Shatterproof Your Business." Scott shares why he decided to study law, his small business experiences, and growing his practice to his currently leveraged model. He also shares practical tips & advice on how we can legally protect our small business (starting at 7:37).

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jan 21, 2019

Building a Coffee House and (23:45) Small-Town Business opportunities with Colby Williams, a small business owner and the founder of Parengo Coffee. We chat about launching and building a coffee shop (Parengo) and then we (23:45) discuss the topic of his book "Small Town Big Money", which is about the opportunities which exist in small towns for small business. Colby founded Parengo Coffee in Sikeston, Missouri with his parents.

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jan 14, 2019

Financial Review for your small business. Henry Lopez shares his insights and actionable tips for conducting a Financial Review of your small business. Henry explains the importance of knowing the financial metrics of your small business, and how to review your Profit & Loss Statement for potential issues and trends.

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jan 14, 2019

Building Animoto, developing Culture (12:00) and using Video Marketing (18:00) for your small business, with Jason Hsiao. Jason is an entrepreneur and the co-founder of Animoto - an award-winning online video maker that makes it easy for anyone to create professional-quality marketing videos. Jason shares why and how he left his corporate job to launch Animoto, and continue to explore his passion for video marketing. Jason also explains (12:00) how they have been able to develop and foster a strong culture at Animoto, and then he shares his insights and expertise on using video (18:00) to market our small businesses.

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jan 7, 2019

Launching & growing a small business with Kelly Carden, an entrepreneur and the owner and founder of Cryo1one - a provider of cryotherapy services. She shares how she transitioned from a successful corporate marketing career to starting her first small business. From one small location to soon opening her third location, she shares how she has rapidly grown her business.

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Dec 31, 2018

Goal Setting with Henry Lopez. Henry shares his insights and actionable tips for goal setting, to help you achieve more in the coming year! He explains why goal setting so important and powerful, and how to set S.M.A.R.T. goals that are in alignment with your long-term vision for yourself and your small business. Henry Lopez is a Serial Entrepreneur and Business Coach with over 35 years of diverse business experience.

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Dec 31, 2018

Tyler’s start-up experience with his travel business CooMo Travel. Tyler Moyer is an entrepreneur and the founder and CEO of CooMo Travel - a website that lets you easily plan, book and share a trip.  Tyler is a veteran who served in the US Army and also in the Virginia National Guard. He shares his personal story, and the tremendous challenges he had to overcome with launching his small business.

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Dec 17, 2018

Business on Purpose (17:45) with Dr. Ken Keis, an entrepreneur, speaker, consultant and author. He shares his interesting journey, from his family farming business to building an international consulting firm. Then we chat about how to conduct our small business with purpose (17:45). Ken's purpose is to help others to Live, Lead and Work On Purpose. Is your small business serving you?

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

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