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The How of Business - How to start, run & grow a small business.

The HOW of Business is a weekly podcast for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing business owner or business service provider. Our episodes are about 30 to 45 minutes in length, and are hosted by Henry Lopez and David Begin who share the knowledge and experience they have acquired over their corporate and entrepreneurial careers. We will release a new episode every week on Monday mornings.
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The How of Business - How to start, run & grow a small business.
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Now displaying: August, 2016
Aug 29, 2016

Husband & Wife team share their entrepreneurial journey, why they enjoy working together, and how they do it successfully. Their first joint venture was a barter exchange business. They sold that small business and started other businesses and a podcast show of their own – Together 24/7 with Barry & Catherine Cohen. Key to their successful business partnership is knowing each other’s strengths and weaknesses, and always having fun!

Aug 29, 2016

Small business failure shared and dissected. Henry & David discuss their recent business failure and closing of one of their restaurant locations. They share the emotional aspects of this failure as entrepreneurs, and lessons learned – what they missed, what they considered in deciding to close the location, and what they will do differently in future small business ventures. As a small business owner you must plan to succeed but be prepared for failure – it’s how to you respond to inevitable failures that determines your ultimate success as an entrepreneur.

Aug 22, 2016

A Customer Service Manifesto is critical to delivering remarkable experiences in your small business. It’s your declaration of what you stand for and is the basis of your company’s culture. In this short episode Henry highlights the “6 Steps to Deliver Remarkable Service” and you can download our Customer Experience Manifesto from the show notes page.

Aug 22, 2016

Blogging & online content expert, and small business owner Kellen Kautzman is our guest. He went from school teacher to becoming his own boss, and now owns a successful online marketing agency. Kellen shares his entrepreneurial journey and tips & advice on how to create and share content online to help you start and grow your small business. He helps his clients with internet marketing, including content creation, and Search Engine Optimization (SEO).

Aug 15, 2016

From Air Force Pilot to Franchise Business Owner – Matt Miller shares his entrepreneurial journey. He became his own boss after being frustrated by unrealistic expectations at his last sales position. He started his small business on the side, and bootstrapped and grew it into School Spirit Vending – a franchise business on the cutting edge of both the vending and school fundraising industries. Matt believes in taking decisive action and growing his business through relatively low risk investments. Visit the Show Notes pages for this episode at TheHowOfBusiness.com for a FREE download offer from Matt.

Aug 15, 2016

How to hire remarkable employees for your small business – Part 2.  The process, tips, techniques and best practices for effective hiring. This episode focuses on assessment tools, and the 2-step interview process.

Aug 8, 2016

LinkedIn for small business owners. Networking expert Mike Shelah shares tips for using LinkedIn to build your personal & business network and grow your business. Mike’s consulting business teaches professionals and small business owners how to leverage the power of LinkedIn to generate contacts and leads. He also shares his entrepreneurial story, transitioning from a successful sales career to becoming his own boss.

Aug 8, 2016

How to hire remarkable employees for your small business – Part 1.  The process, tips, techniques and best practices for effective hiring. This episode focuses on creating the job description, job postings, and the screening and interview process. On the show notes page (www.TheHowOfBusiness.com) download an example Job Description and Job Posting.

Aug 1, 2016

Customer Service & Direct Response Marketing Expert, Author, and Small Business Owner - Vance Morris is our guest. He spent 10 years a Disney World developing his customer service expertise, and he currently owns a carpet cleaning business and a consulting business.

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