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The How of Business - How to start, run & grow a small business.

The HOW of Business is a weekly podcast for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing business owner or business service provider. Our episodes are about 30 to 45 minutes in length, and are hosted by Henry Lopez and David Begin who share the knowledge and experience they have acquired over their corporate and entrepreneurial careers. We will release a new episode every week on Monday mornings.
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The How of Business - How to start, run & grow a small business.
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Now displaying: February, 2017
Feb 27, 2017

Growing your small business, hiring employees, and managing a remote workforce with David Nevogt. He is an entrepreneur and co-founder of Hubstaff.com – helping businesses track when and what their employees and contractors are working on. He shares the story of transitioning from a corporate job he did not like, to starting his first side-business, and eventually becoming his own boss. He also explains the personal sacrifices he’s had to make, and how he started small and bootstrapped his current business.

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 27, 2017

Building your personal brand to help you grow your small business. Julie Broad is an entrepreneur, real estate investor, speaker, trainer and author. He latest book is "The New Brand You - Your New Image Makes the Sales For You". She also shares her entrepreneurial journey, her perspective and experiences with sales, and other tips & advice to help you start and grow your business.

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 20, 2017

Crafting an effective pitch for your small business. John Livesay is the “Pitch Whisperer” and helps entrepreneurs develop and refine their pitch to get funded. John is an entrepreneur, podcaster, coach, and author of “The Successful Pitch”. He gives startups the pitching secret to become irresistible to investors. When John works with startups, they become master storytellers so that they can inspire investors to join their team. An effective elevator pitch is not just about securing financing - it's also valuable and important for all entrepreneurs to be able to effectively and succinctly explain and promote their business.

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 20, 2017

Overcoming fear, finding your sweet spot and other tips & advice for small business owners. Angus Nelson is a life coach, author, speaker, podcaster and innovation consultant. He shares his truly unique entrepreneurial journey, dealing with and overcoming fear, finding your sweet spot in life and business, and other tips & advice for entrepreneurs. "Fear is an invitation to a new echelon."

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 20, 2017

Trust-Based Marketing through Endorsements, Testimonials & Reviews for your small business. Doren Aldana is an entrepreneur and marketing expert, and founder of True Trust Marketing and the Testimonial Engine – automating the process of getting great reviews from your customers.

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 13, 2017

Starting & growing an eCommerce business with Nathan Hirsch. He is the founder and CEO of FreeeUp.com, which helps small business owners with outsourcing to remote workers online. He shares his entrepreneur journey, from starting his first business in college to launching his current company. He explains some of the keys to his success in life and business, including partnering to compliment what you are good at. "I don't try to make my weaknesses my strengths."

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 13, 2017

Improving & accelerating small business performance. Chuck Gumbert is an entrepreneur, business mentor & coach, and he is known as The Turnaround Specialist. He helps his clients improve their businesses by accelerating performance. He shares his life journey from serving as a navy fighter pilot to becoming his own boss.

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 6, 2017

Small business insights from Serial Entrepreneur Jonathan Rivera. Stories from his journey to business success (including previous business failures), successful podcasting, and other tips & advice for small business owners. Jonathan is the founder of The Podcast Factory, and is the King of Podcasting! He helps business owners reach more customers through podcasting.

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 6, 2017

Digital Marketing & Social Media for small business. Joe Apfelbaum is an entrepreneur & co-founder of Ajax Union - a digital marketing agency that helps companies generate leads online. He shares his entrepreneurial journey, insights on starting & growing a business, social media and digital marketing for small business, and other tips & advice. He also explains how he overcame his fear of public speaking, the important of adding value for your ideal customer, and getting MOJO-vated!

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 6, 2017

Growth by Referrals and productivity tips from Stacey Brown Randall. Stacey is a business owner and founder of Stacey Brown Randall and the Growth by Referrals program. She shares a unique approach to building your small business through referrals, and how to improve your productivity. "It’s not about B2B or B2C – it’s about H2H – Human to Human is where we build trust and become resources to our clients. Because it is at this place where cultivating referrals begins."

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

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