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The How of Business - How to start, run & grow a small business.

The HOW of Business is a weekly podcast for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing business owner or business service provider. Our episodes are about 30 to 45 minutes in length, and are hosted by Henry Lopez and David Begin who share the knowledge and experience they have acquired over their corporate and entrepreneurial careers. We will release a new episode every week on Monday mornings.
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The How of Business - How to start, run & grow a small business.
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Now displaying: October, 2018
Oct 29, 2018

Start & grow a Consulting Small Business with Michael Zipursky, an entrepreneur, author and podcaster. He shares his life journey, working with family, and how to start and build a successful consulting business. Michael is the author of 4 different books, and his latest is the Amazon Best Seller "The Elite Consulting Mind". He is also the host his podcast show, "Consulting Success Podcast".

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Oct 22, 2018

Marketing funnels that work for small business with Michelle Evans, an entrepreneur, marketing expert and podcaster. She helps her small business clients develop their effective Strategic Marketing Funnels, and in this episode, she breaks this down step by step. Michelle also shares how she transitioned from a highly-paid successful corporate marketing career to starting her own marketing consulting business. Michelle has been featured in Mirasee, Huffington Post, Online Marketing Made Easy and 30+ other places over the internet and worked with household names like Microsoft, LinkedIn and others as a well-paid employee and consultant. She is the host of the weekly podcast "The Marketing Funnel Show".

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Oct 22, 2018

Using your Power to lead your small business with Ron Carucci. Ron is an entrepreneur and author. Ron shares his journey to starting his own firm, and how we can become Powerful Leaders and small business owners. To grow our small businesses, we need to leverage and actually use our power in a positive way. We can’t surrender our power, particularly in the face of abuse of power. Ron is the author of "Rising to Power: The Journey of Exceptional Executives" with his colleague Eric Hansen.

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Oct 15, 2018

Google & Chrome blocking your site? Do you have an SSL Certificate for your small business website? Adam Kirk, an entrepreneur and small business marketing expert. Adam shares his interesting background, what led him to launch his business, and then we chat about SSL Certificates - what are they and why do we need one for our website? If your website is not secured with an SSL Certificate, then Google and Chrome will identify your site as potentially unsafe – bottom line is people will not visit your site. Learn how to easily fix this issue.

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Oct 15, 2018

7 factors that drive profits in your small business with Pete Williams, an entrepreneur, adviser, marketer and the author of "Cadence - A Tale of Fast Business Growth". Pete shares his unique entrepreneurial journey - from Australia, to working for an athletic shoe retailer in South Florida, and back to Australia to begin his entrepreneurial career. We then chat about some of the key lessons to help small business owners grow their businesses, including focusing on 10% improvements in 7 key business areas.

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Oct 1, 2018

From Harvard-educated Management Consultant to Wellness Coaching, Megan Lyons shares her entrepreneurial journey and advice on how to start a small business. Megan is an entrepreneur, coach, speaker, author and the founder of The Lyons' Share Wellness. She shares her career experiences, from her Harvard and Northwestern education to a successful corporate management career. She left her corporate career to start a business related to her true passion - nutrition and wellness. She is the author of "Start Here: 7 Easy, Diet-Free Steps to Achieve Your Ultimate Health and Happiness."

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

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