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The How of Business - How to start, run & grow a small business.

The HOW of Business is a weekly podcast for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing business owner or business service provider. Our episodes are about 30 to 45 minutes in length, and are hosted by Henry Lopez and David Begin who share the knowledge and experience they have acquired over their corporate and entrepreneurial careers. We will release a new episode every week on Monday mornings.
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The How of Business - How to start, run & grow a small business.
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Jan 23, 2017

What is Product Marketing and why is it important for a small business? Chris Deardorff is a product marketing expert and founder of Market Compass, helping small businesses grow through optimizing their product marketing. Are you giving your customers a compelling reason to buy? Chris explains how it works and where to get started. His company also helps small business owner with marketing strategy and planning, positioning and messaging, and go-to-market execution.

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

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