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The How of Business - How to start, run & grow a small business.

The How of Business Podcast is dedicated to helping you start, run and grow your small business. 

Jun 24, 2019

Attracting great employees with Employment Branding and Culture Marketing (17:45) with Ryan Naylor. Ryan is an entrepreneur and the founder of VIVA HR. They provide a platform to help businesses recruit more efficiently by telling the right hiring story. Ryan is also a popular speaker and has made numerous television appearances sharing his expertise on Human Resources. You may have also seen him on SharkTank – and he shares the story of that experience. Ryan explains (starting at 17:45) why we need to help prospective employees understand our WHY and help them connect with our culture, which is what great employees are looking for. Ryan's message to applicants is , "It's more than what you can do for me, it's what the organization and you can accomplish together.".

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (