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The How of Business - How to start, run & grow a small business.

The How of Business Podcast is dedicated to helping you start, run and grow your small business. 

Sep 28, 2020

How Eddie Uribazo launched a franchise location of Office Evolution in Plantation, Florida. He also shares his entrepreneur story. After serving in the Navy and working for a large corporation for 24 years, he decided it was time to be his own boss. Recently he launched his latest small business venture - an Office...


Sep 23, 2020

(rerun) How to deliver Remarkable Customer Service at your Small Business. It starts with the business owner & requires dedication and a culture focused on customers. Henry Lopez and David Begin define Remarkable Customer Service on this episode of The How of Business podcast, share tips and techniques for delivering...


Sep 21, 2020

Using Subconscious Buying Triggers in Marketing your Small Business (starting at 16:34) with Leslie Zane. She also shares her entrepreneur story, from her successful career in brand marketing and management to launching her own firm. Leslie Zane is an expert on consumer behaviors, and the President & Founder of...


Sep 14, 2020

Coaching and developing your small business employees (starting at 18:52) with HR specialist Laura Tolhoek. She also shares her entrepreneur journey. Laura is an experienced Human Resources professional and the owner of Essential HR –they work with small businesses to help them implement HR strategies that attract...


Sep 7, 2020

Paycheck Protection Program (PPP) Loan Forgiveness for your small business with Gerri Detweiler. What do you need to do next? Gerri joins us to share the latest information on SBA guidance on how to qualify and what steps to take to be consider for loan forgiveness.

Henry Lopez is a serial entrepreneur, small business...